The Psychology of Cool Geometric Shapes in Design

Designers use shapes to convey a wide range of ideas, create the illusion of movement, add texture and depth to an image, evoke emotions, or draw attention to specific areas. In this article, we'll delve deeper into shape meanings and explore how you can integrate them into your visual communication strategy.

From everyday symbols like mobile app icons to typographic glyphs, geometric shapes are omnipresent in our daily lives. For instance, a stick figure is an abstract representation of a person, while typographic glyphs illustrate letters. These shapes often depict organic forms or everyday objects, even if they're not exact representations. On the other hand, we have asymmetrical, imperfect shapes found in nature, such as leaves, rocks, and clouds.

Geometric shapes are incredibly familiar to us, as we learned about them through play in kindergarten before learning about letters. This familiarity makes them comforting and reassuring. Circles, squares, triangles, pentagons, hexagons, and octagons are instantly recognizable due to their ubiquity in our environment.

When it comes to design, there are three main types of shapes that can be used: basic shapes, accessory shapes, and standalone designs. Sometimes, the best way to create a compelling design is to reduce it to its most basic shape. These shapes work well as an accent in visual marketing materials like presentations, infographics, or social media visuals.

So, what's the best shape to use when sending a specific message? The answer lies in understanding the psychology behind geometric shapes and how they can evoke emotions. By choosing the right shape for your design, you can create a powerful communication strategy that achieves your desired results.

In conclusion, shapes have the power to make us feel certain ways and can be used effectively in graphic design. Whether you're creating manual designs or using AI-generated ads, incorporating different shapes into your visual marketing strategy can lead to increased engagement and better results.

Cool geometric shapes